I help organizations plan, prepare, execute, and assess their communication strategy that connects with a target audience, impacts attitudes, and achieves goals while promoting and protecting their brand and reputation.
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Developing a Communication Strategy is a continual, iterative planning process that helps you better understand your organization, the information environment, the problem you’re solving, and the target audience you intend to reach. It is implemented using your Website, Social Media, Email, Advertisements, SEO, and other PR functions in order to communicate to the target audience and promote and protect the brand.
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Time to Get Some Learnin’ Dun
August 28, 2021This past week I started my first courses at Virginia Tech working towards a Ph.D. in Science and Technology Studies. With a career spe...
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The 4 Best Tools For Tracking Your Competitors Keywords
There are many reasons why you might want to know what your competition is doing, and one of the most important is that it can help you...
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How to Conduct Keyword Research for Improved Search Results
Keyword research is the process of identifying words and phrases that people may use when searching for information. It is the cornerst...
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