10 Email Marketing Services

10 Email Marketing Services For All Your Email Ops

Email marketing is a powerful tool that can help you grow your business.

Whether it’s through lead generation, customer service, or driving engagement with content, email marketing should be an integral part of any digital marketer’s strategy.

But where do you start?

Well if you’re looking for email services to simplify the process and get more out of your campaigns, then this post will walk you through 10 options worth considering.

These are all some of the best tools we’ve seen in terms of functionality and usability so let’s jump in.


1. MailChimp

MailChimp is one of the most popular email marketing services and for good reason. It has a free plan that can be used by up to 2000 subscribers, 12000 emails per month, and send 50 campaigns each month. MailChimp’s drag-and-drop editor is intuitive and easy to use while still packing in some powerful functionality like A/B testing, and triggered smart lists.

Bottom Line: Best for small businesses


2. ActiveCampaign

ActiveCampaign is my personal favorite. It has a lot of great features and is really easy to use. You can create templates with drag-and-drop ease, manage multiple opt-in forms from a single page, or even automate email sequences based on user behavior – all in their intuitive interface.

Bottom Line: Best all-around for a competitive price


3. Campaign Monitor

Campaign Monitor is a popular email marketing service that is great for sending newsletters and campaigns. It can handle high volumes, has a good user interface, and offers mobile apps too. They also have a low-cost plan if you only need to send up to 12000 emails per month or want more than two contact lists with 2000 subscribers each.

Bottom Line: Easy to use and versatile templates


4. SendinBlue

 

SendinBlue is a newer service that has a great drag-and-drop interface. They also have mobile apps, workflows for automated email sequences, and abandoned cart reminders (that are really handy), plus you can send up to 25000 emails per month with their lowest plan.

Bottom Line: Best for beginners getting started


5. HubSpot

HubSpot offers email marketing, but it also has a host of other tools that you can use to grow your business including lead generation, SEO, and social media marketing. Their email service is pretty basic but it does have some useful features like A/B testing and unlimited lists with up to 2000 subscribers each.

Bottom Line: Best if you want to integrate with other Inbound services


6. ConvertKit

I started using ConvertKit because it was easy to use and offered some nice integrations with WordPress. If you are a content creator, then this could be a good choice. ConvertKit has drag-and-drop templates, integration with WordPress to easily add opt-in forms on your blog or website, and can handle up to 2000 subscribers per list.

Bottom Line: Best for individual Content Creators


7. Drip

Drip is a service that I have been really impressed with. They are a tool for automating email marketing and sales funnels so you can focus on building relationships, not sending emails (although they do that too). Drip is great if you’re already using tools like Leadpages or Wishlist Member because their integration makes them powerful together.

Bottom Line: Best for eCommerce


8. MailerLite

MailerLite offers a lot of the same features as MailChimp but has a much smaller free plan. They have up to 2000 subscribers on one list, 12000 emails per month, and 50 campaigns per month with no credit card required. Some of its features include A/B testing, list management tools, and integrations with platforms like WordPress.

Bottom Line: Best for those focused on low cost


9. Constant Contact

Constant Contact is another popular email marketing service. It has a 14-day free trial, and you can send up to 12000 emails per month with their cheapest plan. One of the features that attract people to this service is the ability to create “bounce back” messages – which are then sent automatically if the recipient doesn’t open your email.

Bottom Line: Good choice for automation and integration


10. AWeber

 

AWeber is not as well known as some of the other companies, but its interface and features are really good. You can create opt-in forms with the drag-and-drop editor, track your email campaigns to see which ones work best, and AWeber has a low-cost plan for those who want up to 12000 emails per month or less than 2000 subscribers on one list.

Bottom Line: For those looking for an alternative to MailChimp

 

This post may contain affiliate links. Click here for my disclaimer.

Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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