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10 WordPress Plugins for your Inbound Website

I started learning about the Inbound Websites originally through HubSpot.

HubSpot is a great service, it has a ton of resources and tools, and is a great place to get started.

In addition to all the free education and training, it offers a full platform of marketing, sales, customer service, CRM software, and website hosting for a price.

I was not quite ready to commit to the cost of the platform, so decided to create my own Inbound Website using WordPress which is very easy to do.

WordPress is the most popular CMS in the world and powers over 40% of all websites. 

If you’re using WordPress, here are 10 useful plugIns to help create your Inbound Website.

1. Yoast SEO

Yoast is an SEO plugin and is a great way to make sure that your site meets high standards of technical SEO. This plugin is able to tell you how you can optimize your post or page for that specific keyword. With green bullets indicating what still needs work and red ones showing where things are done right so far. It provides an easy overview of everything and comes in a free and premium version.

2. WP Optimize

WP-Optimize is an all-in-one WordPress performance plugin that caches your site, cleans your database, and compresses images. It is a great solution for anyone looking to clear out all of this unnecessary data, cleans up your tables, and find space lost to data fragmentation. The result is that it helps provide super-fast load times for your site.

3. Social Snap

Social Snap is a social sharing plugin that helps you drive more traffic and increase engagement. Within minutes, you can have Social Snap up and running to provide an easy-to-use interface for your visitors looking to share content on their favorite networks like Facebook or Twitter. It has a free version and a premium version if you’d like to unlock even more social networks to share with.

4. Site Kit by Google

Site Kite by Google is a user-friendly and intuitive platform that lets you monitor your web presence with an analytics dashboard on your WordPress console. It gives you information into how visitors find and use your website and takes the guesswork out of site analytics by providing easy-to-understand metrics, insights from multiple Google tools, and quick setup without having to edit source code.

5. Reading Progress Bar

Do you like those progress bars at the top of a webpage that visually tell you how much content is left? Try Reading Progress Bar. It is a lightweight plugin that lets you customize the position, height, foreground color, background color, and pages or post types that it is visible on. This is just another user-friendly tool to help readers better consume your content.

6. Hotjar

Hotjar is a unique plugin that provides valuable insight into where your readers are spending the most time on a specific page. It can provide heatmaps that visually represent where users click, move, and scroll on your site. You can see what attracts a user’s attention and where that attention drops off. This is great for improving a page or conducting A/B testing to see what works and what doesn’t. 

7. CoSchedule

Looking to integrate your social media posts with your website? Look at CoSchedule. It is a scheduling and social media publishing platform that syncs with WordPress to update your content. It makes it easier for you to manage posts, schedules, team members, comments from readers on the blog post – all without ever leaving the WordPress console. This is my favorite Social Media scheduler and I find that it has a number of useful features for my workflow.

8. ActiveCampaign

ActiveCampaign is one of my email marketing tools. With the plugin, you can embed ActiveCampaign forms directly into any post, page, or sidebar, you can use site tracking to track visitors to your website, and enable live chat for accounts using Conversations. If you need a seriously robust set of email marketing tools that can integrate with your WordPress site, this is a great one.

9. ConvertKit

The other email marketing tool I use right now is ConvertKit. It is very easy to use, I love the way it integrates with WordPress and the way their forms look. It is marketed towards creators but it does not have all the capabilities that some of the larger email marketing platforms have, but it’s quick, easy, and simple. If you need something simple and do not need all the tools that ActiveCampaign provides, this is a good option.

10. Sucuri

One of the negative aspects of WordPress’s popularity is the larger number of hackers. Sucuri is a free plugin that provides hardening features, malware scanning, core integrity checks, post-hack features, and email alerts, to help keep your website protected. It’s got a free version as well as Basic, Pro, and Business versions if you want increased coverage. 


This post may contain affiliate links. Click here for my disclaimer.

Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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