What Is A Good Click-Through Rate?
Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people...
Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people...
If you're beginning to research Pay-Per-Click (PPC) advertisements, or just need a refresher on your terminology, here are twenty PPC terms that everyone should know: Ad Campaign - An advertising campaign...
Retargeting is a powerful technique that allows companies to advertise their products or services on the websites of potential customers who have already visited their site. It works by placing customized...
PPC is a form of internet marketing that uses paid advertisements to increase website traffic. It's a good option for many businesses because you can be in control of the ads...
Should you use manual bidding or automated bidding for your Google Ads? This is a question that many advertisers ask themselves when it comes to getting started in their PPC campaigns. There...
Are you looking for a quick introduction to advertising on Instagram? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Instagram? Over 1 Billion people use...
Are you looking for a quick introduction to advertising on Twitter? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Twitter? Twitter has over 335 million...
Are you looking for a quick introduction to advertising on Google? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Google? With over 70% of the...
Are you looking for a quick introduction to Microsoft Advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Microsoft? The Bing search engine only accounts...
Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's...
Are you looking for a quick introduction to Facebook advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Facebook? With over 2.85 billion monthly active...
When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little...