What Is A Good Click-Through Rate?
August 2, 2021
Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people...
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20 PPC terms everyone should know
July 31, 2021
If you're beginning to research Pay-Per-Click (PPC) advertisements, or just need a refresher on your terminology, here are twenty PPC terms that everyone should know: Ad Campaign - An advertising campaign...
Retargeting: What is it, Why You Need It, and How to Do It
July 30, 2021
Retargeting is a powerful technique that allows companies to advertise their products or services on the websites of potential customers who have already visited their site. It works by placing customized...
How to Plan, Prepare, Execute and Assess Your PPC Campaign
July 21, 2021
PPC is a form of internet marketing that uses paid advertisements to increase website traffic. It's a good option for many businesses because you can be in control of the ads...
Is Manual or Automated Bidding Better for Your PPC Campaign?
July 17, 2021
Should you use manual bidding or automated bidding for your Google Ads? This is a question that many advertisers ask themselves when it comes to getting started in their PPC campaigns. There...
EXSUM: All About Instagram Ads
June 26, 2021
Are you looking for a quick introduction to advertising on Instagram? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Instagram? Over 1 Billion people use...
EXSUM: All about Twitter Ads
June 17, 2021
Are you looking for a quick introduction to advertising on Twitter? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Twitter? Twitter has over 335 million...
EXSUM: All about Google Ads
June 16, 2021
Are you looking for a quick introduction to advertising on Google? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Google? With over 70% of the...
EXSUM: All about Microsoft Ads
June 14, 2021
Are you looking for a quick introduction to Microsoft Advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Microsoft? The Bing search engine only accounts...
EXSUM: All about LinkedIn Ads
June 12, 2021
Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's...
EXSUM: All about Facebook Ads
June 10, 2021
Are you looking for a quick introduction to Facebook advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Facebook? With over 2.85 billion monthly active...
How to get started in PPC
May 5, 2021
When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little...