This past week I started my first courses at Virginia Tech working towards a Ph.D. in Science and Technology Studies. With a career spent in mass communications, social media, inform/influence, and...
There are many reasons why you might want to know what your competition is doing, and one of the most important is that it can help you figure out what...
Keyword research is the process of identifying words and phrases that people may use when searching for information. It is the cornerstone of any SEO campaign. For this reason, it's important to...
YouTube is the second-largest search engine in the world, with more than one billion users logging on every day. So, if you are not optimizing your videos for this platform, you...
Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people...
Email marketing is a great way to communicate with your audience on a regular basis. It provides the opportunity for you to share new products, updates about the company, or other...
If you're beginning to research Pay-Per-Click (PPC) advertisements, or just need a refresher on your terminology, here are twenty PPC terms that everyone should know: Ad Campaign - An advertising campaign...
Retargeting is a powerful technique that allows companies to advertise their products or services on the websites of potential customers who have already visited their site. It works by placing customized...
Email marketing is a powerful tool that can help you grow your business. Whether it's through lead generation, customer service, or driving engagement with content, email marketing should be an integral...
Email newsletters are a great way to keep in touch with your customers and prospects who have opted-in for your email list. They also provide a cost-effective alternative to other forms...
Who is an influencer? They are someone with a large following on a social network and who have some amount of influence over what their followers read, watch and listen to. They...
Creating a social media content plan for your organization is an important step in your overall digital communication strategy. You want to ensure your work is accurate and targeted so that...