Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To...
The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent,...
Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use it in the most effective way possible. One answer is segmentation. Email...
An Inbound Website is a website that generates leads and sales through the use of content marketing. This type of site focuses on providing valuable information to potential customers, so they...
Selecting keywords is one of the most important aspects of SEO. They are crucial for improving search engine rankings, but it can be hard to do. Why? Because there are hundreds of...
Are you looking for a quick introduction to advertising on Twitter? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Twitter? Twitter has over 335 million...
Are you looking for a quick introduction to advertising on Google? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Google? With over 70% of the...
If you're starting in Public Relations (PR), or just need a refresher on some terminology, here are twenty PR terms that everyone should know: Ad Value - a monetary value given...
Are you looking for a quick introduction to Microsoft Advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Microsoft? The Bing search engine only accounts...
Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are...
Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's...
SEO is a crucial part of digital communication. It can help (or hurt) who finds and reads the content you put on your website. It is a dynamic field with lots of...