Public Affairs 2.0: A visual depiction (2009)
November 17, 2009
So here is my 'Public Affairs 2.0' poster. It is a 27X37 inch file, but of course can be reduced to print out at whatever size you want. I have...
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The Unit Twitter account (2009)
November 12, 2009
There was a recent CNN article describing the different types of annoying Facebook users, as if the author's way was the only way to 'correctly' use Facebook. The truth is, there...
Providing a digital umbrella (2009)
November 9, 2009
There are two military sites out there that in my opinion are missing the mark, and both for the same reason. TroopTube and ArmyStrongStories are both good ideas that are somewhat...
Listen to what’s being said online (2009)
November 5, 2009
Here are a few tools to use on your unit websites that can help keep your 'ear to the ground' when it comes to monitoring what is being said about...
Organizing your news overload (2009)
October 27, 2009
One of the things I am frequently asked is how I take in a digest all the information that is out there. There are many ways to organize all the news...
Metrics on a Shoestring (2009)
September 9, 2009
I ran across a press release from Ketchum about the release of the Digital Footprint Index (DFI), a new way for marketers to "evaluate the effectiveness an value of social...
The 3 ‘P’s of communication (2009)
August 3, 2009
Here’s a little tool I use sometimes when working on various communication projects. Three things to consider before you dive into the work: People, Platform and the Product. PEOPLE. This is...
The theorist vs the practitioner (2009)
July 27, 2009
A while back I listened to a podcast that was discussing social media. The discussion revolved around two different perspectives: the theorist and the practitioner. The two opposing perspectives went...
Solutions for managing your contacts (2009)
July 20, 2009
One of the things that pushed me to make this site was that I spent a couple of months earlier this year looking for a simple solution for managing contacts,...
Social Media goes mainstream (2009)
June 22, 2009
It has been a week since the Iran election and subsequent explosion of social media as the primary method for getting information out there. You cannot turn on any of the...
The message is dead (2009)
June 8, 2009
"The message is dead." I have heard this statement several times and from several different sources. The idea is that traditionally an organization had its ‘message’ and the goal was to make...
Organizational vs Individual representation in social media (2009)
May 28, 2009
Jeff Jarvis recently addressed the Wall Street Journal's policies on employees and social media and it got a lot of buzz (no pun intended as the name of his blog...