VirginiaTech

Time to Get Some Learnin’ Dun

This past week I started my first courses at Virginia Tech working towards a Ph.D. in Science and Technology Studies. With a career spent in mass communications, social media, inform/influence, and misinformation/disinformation, I’m interested in exploring that seam between the rhetoric, the technology platforms (search engine algorithms, social media platforms, etc), and the impact it has on society. Science and Technology Studies is an interdisciplinary look at how society, policy, and culture are impacted by science and technology. My interest in this field...

Competitors Keyword

The 4 Best Tools For Tracking Your Competitors Keywords

There are many reasons why you might want to know what your competition is doing, and one of the most important is that it can help you figure out what keywords they rank for. The problem with this though is that not every tool will give you the information you need. These are four tools that are considered to be the best at tracking your competitor's keywords. 1. BuzzSumo BuzzSumo is an absolute must for any blogger who wants to get into the competitive...

How to Conduct Keyword Research for Improved Search Results 2

How to Conduct Keyword Research for Improved Search Results

Keyword research is the process of identifying words and phrases that people may use when searching for information. It is the cornerstone of any SEO campaign. For this reason, it's important to know how keyword research can impact your search engine rankings and online visibility. This article will teach you how to conduct keyword research for improved search results. Why Should I Conduct Keyword Research? Keyword research tells you what topics people care about. It can help you better understand your target audience because they give...

Optimize Your Youtube Videos For Search

7 Tips to Optimize Your YouTube Videos For Search

YouTube is the second-largest search engine in the world, with more than one billion users logging on every day. So, if you are not optimizing your videos for this platform, you are missing out on a huge potential audience. Luckily, it's pretty simple to optimize your YouTube channel and start seeing results. After you have created a great-looking video, use these 7 tips to help you optimize it so that it ranks higher in YouTube searches. 1) Use A Video Title That Is Unique...

Click through rates

What Is A Good Click-Through Rate?

Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people who saw your ad and clicked on it. Your Click-through rate can be used to gauge how well you’re doing with phone keywords and ads, as well as free listings, but what is the standard you should be trying to reach? What Influences Your CTR? Click-through rate is the number of times your...

Plan, prepare, execute and assess your email marketing campaign

How to Plan, Prepare, Execute, and Assess Your Email Marketing Campaign

Email marketing is a great way to communicate with your audience on a regular basis. It provides the opportunity for you to share new products, updates about the company, or other content that will be of interest to them. But in order for it to work well, there are some important steps that need to be taken before and during an email campaign so it can deliver results. This article will discuss these steps and provide tips for how you can do them...

ppc-pay-per-click

20 PPC terms everyone should know

If you're beginning to research Pay-Per-Click (PPC) advertisements, or just need a refresher on your terminology, here are twenty PPC terms that everyone should know: Ad Campaign - An advertising campaign with a PPC network that contains advertisements that share the same theme or goal. For example, a set of advertisements that focus on driving traffic to a Black Friday landing page. (PPCProtect) Ad Copy - Refers to any text that occurs with an ad. For PPC, this generally indicates the headline, any...

retargeting

Retargeting: What is it, Why You Need It, and How to Do It

Retargeting is a powerful technique that allows companies to advertise their products or services on the websites of potential customers who have already visited their site. It works by placing customized advertising content on other sites that a company's past website visitors visit, and it can be highly effective for driving conversions. In this article, I will discuss what retargeting is, why you need to do it, and how to do it effectively. What Is Retargeting? Retargeting is an advertising technique that allows companies...

10 Email Marketing Services

10 Email Marketing Services For All Your Email Ops

Email marketing is a powerful tool that can help you grow your business. Whether it's through lead generation, customer service, or driving engagement with content, email marketing should be an integral part of any digital marketer's strategy. But where do you start? Well if you're looking for email services to simplify the process and get more out of your campaigns, then this post will walk you through 10 options worth considering. These are all some of the best tools we've seen in terms of...

7 qualities of an effective email newsletter

7 Qualities of an Effective Email Newsletter

Email newsletters are a great way to keep in touch with your customers and prospects who have opted-in for your email list. They also provide a cost-effective alternative to other forms of marketing campaigns, such as direct mail or print advertisements. In this article, I will review the 7 qualities you need to create an effective email newsletter. Impactful Your newsletter should have an immediate impact upon initial glance. Your opening line needs to grab the reader's attention. Try to be catchy, informative, or interesting. It needs...