Click through rates

What Is A Good Click-Through Rate?

Click-through rates are a metric that many people in the advertising world use to measure how effective their ad campaigns are. It is a number that indicates the percentage of people who saw your ad and clicked on it. Your Click-through rate can be used to gauge how well you’re doing with phone keywords and ads, as well as free listings, but what is the standard you should be trying to reach? What Influences Your CTR? Click-through rate is the number of times your...

ppc-pay-per-click

20 PPC terms everyone should know

If you're beginning to research Pay-Per-Click (PPC) advertisements, or just need a refresher on your terminology, here are twenty PPC terms that everyone should know: Ad Campaign - An advertising campaign with a PPC network that contains advertisements that share the same theme or goal. For example, a set of advertisements that focus on driving traffic to a Black Friday landing page. (PPCProtect) Ad Copy - Refers to any text that occurs with an ad. For PPC, this generally indicates the headline, any...

retargeting

Retargeting: What is it, Why You Need It, and How to Do It

Retargeting is a powerful technique that allows companies to advertise their products or services on the websites of potential customers who have already visited their site. It works by placing customized advertising content on other sites that a company's past website visitors visit, and it can be highly effective for driving conversions. In this article, I will discuss what retargeting is, why you need to do it, and how to do it effectively. What Is Retargeting? Retargeting is an advertising technique that allows companies...

plan-prepare-execute--assess-your-PPC-campaign

How to Plan, Prepare, Execute and Assess Your PPC Campaign

PPC is a form of internet marketing that uses paid advertisements to increase website traffic. It's a good option for many businesses because you can be in control of the ads and only have to pay when someone clicks on them. In this article, I will look at how you can plan, prepare, execute and assess your own PPC campaign. PLANNING Use the below steps as the starting point for developing your PPC campaign. As you continue to work on more PPC campaigns, you may...

Manual vs Automated Bidding

Is Manual or Automated Bidding Better for Your PPC Campaign?

Should you use manual bidding or automated bidding for your Google Ads? This is a question that many advertisers ask themselves when it comes to getting started in their PPC campaigns. There are pros and cons for each type of bidding, so in this article, I will discuss the advantages and disadvantages of manual and automated bidding to help you decide which one is best for your needs. Manual Bidding Manual bidding is when the advertiser picks the specific bid price for each keyword...

EXSUM: All About Instagram Ads

Are you looking for a quick introduction to advertising on Instagram? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Instagram? Over 1 Billion people use Instagram every month and on average, each of them spends about 30 minutes per day. Plus, the engagement rate is high when compared to other social media platforms. Even though the average CPC is higher than Facebook, the higher engagement rate of its 928.5 million people make it an effective advertising platform. What...

EXSUM: All about Twitter Ads

Are you looking for a quick introduction to advertising on Twitter? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Twitter? Twitter has over 335 million monthly active users. According to an OMG + Twitter report, people spend 26% more time viewing ads on Twitter than any other leading platform, and with almost 70 million users in the U.S., it is a good platform to push your message. And the platform appears to keep improving. In 2020, there...

EXSUM: All about Google Ads

Are you looking for a quick introduction to advertising on Google? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Google? With over 70% of the global market share, Google is by far the largest and most dominant search engine in the world. The next most popular search engines would be Bing and the Chinese search engine Baidu, both sitting at around 13% each. If you are looking to hit your online target audience, you are going to...

EXSUM: All about Microsoft Ads

Are you looking for a quick introduction to Microsoft Advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Microsoft? The Bing search engine only accounts for 6.7% of the global search market but accounts for 37.7% of the U.S. desktop searches. It can reach 46.4 million searchers that Google cannot reach through the Microsoft Search Network which includes Bing.com, MSN.com, AOL.com, and Yahoo.com. Microsoft launched the Digital Marketing Center to serve as a central platform to manage your...

EXSUM: All about LinkedIn Ads

Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's largest professional social network. You can target your ads based on job title, function, industry, and more. And if you're wanting to advertise on LinkedIn, the costs may seem higher but the expectation is that your money is being spent on a higher quality target. The typical CPC’s on Linkedin can range anywhere...