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Increasing Conversions Through Email A/B Testing

by Mike Nicholson
Analytics & Assessments, Blog, Email-Marketing
June 27, 2021

Email A/B testing is a powerful tool to optimize emails sent in your email marketing campaign and can be used to increase the number of people who purchase from your website. This article discusses the basics of email A/B testing, how to do it, and some of the best practices for getting the most out of your email marketing operations. What is an A/B Test? An email A/B test is a way to compare two versions of an email and see which one...

7 Website Metrics You Should Be Tracking For Your Inbound Marketing Plan

by Mike Nicholson
Analytics & Assessments, Blog
June 24, 2021

Inbound marketing is all about understanding your target audience and making sure that you are providing them with the content they want. In order to do this, you need to know what they are looking for on your website. Website analytics can help you identify what people find interesting in your site so that you can better tailor the content of future posts to meet their needs. This blog post will discuss 7 metrics that should be tracked for an effective inbound marketing...

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7 Social Media Metrics and why they are important for your Business

by Mike Nicholson
Analytics & Assessments, Blog, Social Media Marketing
June 22, 2021

Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To help you out, I've compiled a shortlist of some social media analytics and explained why they are important for your company. One note on the below - definitions are everything. When discussing metrics, there should be an agreed-upon definition to limit confusion when discussing and analyzing the numbers. Metric definitions may change slightly...