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7 Ways to Improve Your Companies Internal Communication

by Mike Nicholson
Blog, Digital PR
July 22, 2021

Good internal communication is an often overlooked part of a companies communication strategy. Employees need to feel like they are an integral part of the business, that their opinions are heard, and they have forums where they can share ideas with management. An effective internal communication plan can also help your external communications as happy employees will frequently advocate for the company on public and social platforms. Here are 7 ways to improve employee communication for better engagement in your organization. Onboarding Procedures Start by...

Online reputation management

Listen, Learn, Respond: How to Approach Your Online Reputation Management

by Mike Nicholson
Blog, Digital PR
July 20, 2021

Online reputation management has become a crucial component of doing business today. With the rapid increase of social media commentary and online reviews, it can be difficult to keep visibility on the numerous conversations and maintain an honest, transparent image for your company. It is easy to become overwhelmed. Rather than becoming overwhelmed, you should take the time to Listen, Learn, and Respond for the sake of your company. Here is a quick framework on how to approach your online reputation management. Listen If you want...

All about DigitalPR in 500 words

EXSUM: All About Digital PR

by Mike Nicholson
Blog, Digital PR
July 13, 2021

Are you looking for a quick introduction to Digital PR? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. What is Digital PR? Digital PR is about implementing traditional PR and SEO techniques in a digital world. This means that you need to have an understanding of how the internet works and can successfully integrate traditional PR and SEO practices to achieve a positive digital impact for your organization. Digital PR utilizes traditional Public Relations techniques and practices but with a more limited...

Why Companies Should Consider Starting a Corporate Social Responsibility Program

by Mike Nicholson
Blog, Digital PR
July 7, 2021

Corporate Social Responsibility is a business practice that refers to the ethical and sustainable management of economic, environmental, and social aspects of a company. Social Responsibility has been shown to provide many benefits for companies like increased employee morale, better public relations, improved customer service ratings, increased innovation, and lower costs due to reduced waste. In this article, I'll look at what CSR is, look at why a business should have a CSR program, and where to begin. What is Corporate Social Responsibility...

The Message Map: A Tool to Prepare for Media Interviews

by Mike Nicholson
Blog, Digital PR
July 3, 2021

The media interview process can be stressful, even for the most seasoned of professionals. Luckily, there are some tools available that can help you to remember your key points when the camera is turned 'on.' One of those tools is a Message Map. There are several variations of a Message Map that you can see with a quick Google search, but I'll show you a format that I've used in the past with some success. In this article, we'll discuss what a Message Map...

Crisis Communication: How to Plan, Prepare, Execute and Assess Your Next Crisis

by Mike Nicholson
Blog, Digital PR, Plans
June 29, 2021

Your crisis communication plan is an important part of your overall communication strategy, and it can help in several ways. First, it can help prevent a crisis from happening. By identifying potential crisis issues ahead of time, it allows the organization the opportunity to take steps for preventing them from occurring. Second, it provides a playbook for both the organization leadership and the communication team on roles, responsibilities, and actions to be taken. Third, it can provide a running start as soon as a...

20 PR terms everyone should know

by Mike Nicholson
Blog, Digital PR
June 15, 2021

If you're starting in Public Relations (PR), or just need a refresher on some terminology, here are twenty PR terms that everyone should know: Ad Value - a monetary value given to coverage in relation to how much an ad of the same size would cost in a hard copy of the outlet. (Thompson PR) Advocacy – Support or argument for a group, an organization, or a cause. (OBrien PR) Community Relations - An area of public relations with responsibilities for building relationships...

Choosing the best media database for your Digital PR

by Mike Nicholson
Blog, Digital PR
June 13, 2021

Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are interested in covering topics related to your organization. What these databases are NOT is a way to SPAM a large group of journalists with unwanted pitches. Like any relationship, a relationship with a journalist should be started on a 1-to-1 basis and then maintained over a period of time. Here is a list...

PR-Interview

Why Digital PR is an important part of your Communication Strategy

by Mike Nicholson
Blog, Digital PR
May 7, 2021

Public Relations (PR) can be traced as far back as the Greek philosopher Socrates persuading crowds of people in public debate. The formal profession of PR dates back to the early 20th century with Edward Bernay who would write the book Crystallizing Public Opinion and is believed to be the first book to define and explain the field of PR. Since then, PR has continued to evolve along with the changing roles of leadership in corporate America and advances in technology. Today, PR as...