Email-Marketing Archives : CommStrategy.Co

Plan, prepare, execute and assess your email marketing campaign

August 1, 2021

Email marketing is a great way to communicate with your audience on a regular basis. It provides the opportunity for you to share new products, updates about the company, or other content that will be of interest to them. But in order for it to work well, there are some important steps that need to be taken before and during an email campaign so it can deliver results. This article will discuss these steps and provide tips for how you can do them...

10 Email Marketing Services For All Your Email Ops

by Mike Nicholson

Blog, Email-Marketing

July 29, 2021

Email marketing is a powerful tool that can help you grow your business. Whether it's through lead generation, customer service, or driving engagement with content, email marketing should be an integral part of any digital marketer's strategy. But where do you start? Well if you're looking for email services to simplify the process and get more out of your campaigns, then this post will walk you through 10 options worth considering. These are all some of the best tools we've seen in terms of...

Content

7 Qualities of an Effective Email Newsletter

by Mike Nicholson

Blog, Email-Marketing

July 28, 2021

Email newsletters are a great way to keep in touch with your customers and prospects who have opted-in for your email list. They also provide a cost-effective alternative to other forms of marketing campaigns, such as direct mail or print advertisements. In this article, I will review the 7 qualities you need to create an effective email newsletter. Impactful Your newsletter should have an immediate impact upon initial glance. Your opening line needs to grab the reader's attention. Try to be catchy, informative, or interesting. It needs...

Advancing Sales Leads with Email Automation

by Mike Nicholson

Blog, Email-Marketing

July 21, 2021

Email marketing is an effective way to build a relationship with customers and prospects. It also provides you with the opportunity to nurture leads into paying customers by engaging them through personalized campaigns that are relevant, timely, and valuable. That’s where Automation comes in. This article will outline how you can use Email Automation effectively for advancing your sales leads. Email Automation Email Automation is a way to create email campaigns that are triggered based on a specific date or action. Your emails can be scheduled...

Email Automation: How It Works and What to Know

by Mike Nicholson

Blog, Email-Marketing

July 18, 2021

Email automation is the process of using software to send automated emails or messages. It can be used for a variety of things, including sending out newsletters, event invitations, and more. In this article, we will cover what email automation is and how it works so that you can understand the benefits and drawbacks. What is Email Automation? Email Automation allows you to send a series of triggered emails without having to write each one individually. It leverages a marketing automation tool that allows you...

How To Grow Your Email Marketing List

by Mike Nicholson

Blog, Email-Marketing

July 11, 2021

Do you want to grow your email marketing list? Are you looking for a way that will help generate leads and increase revenue? If so, then this article is for you. I will go over the different strategies that business owners can use in order to grow their email marketing lists. You'll learn how to generate more leads through an effective newsletter campaign, as well as other methods such as social media and advertising campaigns. Starting Your Email Marketing List If you are starting from scratch,...

I Can’t Resist: How to Implement, Assess, and Improve Your Email Call-to-Actions

by Mike Nicholson

Blog, Email-Marketing

July 6, 2021

Who can resist a good call-to-action? A well-crafted CTA is both persuasive and informative, encouraging readers to take the desired next step. In this article, I'll explore what CTAs are all about, how to implement them for email marketing campaigns, how to assess them, and look at some of the best resources on CTAs. What is an Email CTA? An email CTA is a link or button in an email that encourages readers to take a desired next step. CTAs are either hyperlinked, leading somewhere...

5 Tips to Improve Your Email Bounce Rate

by Mike Nicholson

Blog, Email-Marketing

June 28, 2021

If you are like most marketers, your email bounce rate is one of the key metrics that you track. There can be a number of reasons why your email cannot be delivered to an inbox. The person may not have access to that email account or the account has been deleted, there could be email server issues, or the person may have put you on their blocked list. Bounce rates can be classified as a Hard Bounce or a Soft Bounce. A Hard Email...

Increasing Conversions Through Email A/B Testing

by Mike Nicholson

Analytics & Assessments, Blog, Email-Marketing

June 27, 2021

Email A/B testing is a powerful tool to optimize emails sent in your email marketing campaign and can be used to increase the number of people who purchase from your website. This article discusses the basics of email A/B testing, how to do it, and some of the best practices for getting the most out of your email marketing operations. What is an A/B Test? An email A/B test is a way to compare two versions of an email and see which one...

How segmentation can improve your email marketing operations

by Mike Nicholson

Blog, Email-Marketing

June 20, 2021

Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use it in the most effective way possible. One answer is segmentation. Email marketing segmentation allows you to identify your best prospects and target them with personalized messages that are relevant to their needs. In this post, I'll discuss what segmentation is, why it's important, and what are some of the best ways for doing it effectively. What is Segmentation? Email segmentation is a way of...