Inbound Website Archives : CommStrategy.Co

July 24, 2021

Have you heard of the term Content Management System (CMS)? Do you know what it means? This article will provide a quick overview of what a CMS is, tell you why you need one, and options you should consider for your own site. What is Content Management System? A Content Management System (CMS) is an easy-to-use software application that allows users to build and manage a website without having to code. A CMS makes it easy for anyone, not just web designers, to change the...

8 WordPress Themes for Your Inbound Website

by Mike Nicholson

Blog, Inbound Website

July 23, 2021

What makes a good Inbound Website? There are five features that distinguish and an Inbound Website from just a static website. It has loads of content, it's designed with SEO in mind, it's focused on conversion, it integrates landing pages, and provides you analytics to help you measure, adjust fire, and improve. Here are 8 WordPress Themes that are a good foundation for building that Inbound Website. 1. Divi Divi is the ultimate multi-purpose WordPress theme that seamlessly adapts to any niche and need. With...

Content

Topic Clusters, Pillar Pages, and 10X Content for Your Inbound Website

by Mike Nicholson

Blog, Inbound Website

July 22, 2021

Topic Clusters, Pillar pages, and 10X Content are powerful ways to help get traffic to your Inbound Website. These are used as a method to organize your content and as a way to assist search engines when crawling through your website. There is some overlap between these three terms and depending upon which website you go to, you may see reference to these, but the intent of all three are the same. This article will cover all three topics, and let you know...

How to Optimize Your WordPress Site for SEO

by Mike Nicholson

Blog, Inbound Website, SEO

July 19, 2021

Getting your site to rank higher in the search engines is important. It helps drive traffic and leads to more conversions for your business, so it makes sense that you would want to do everything possible to get a high ranking. In this article, I will discuss how you can optimize your WordPress site to help with your SEO. What is SEO? SEO stands for Search Engine Optimization. SEO is the process of implementing techniques on your website to fare higher on the search results...

5 Features Of An Inbound Website

by Mike Nicholson

Blog, Inbound Website

July 14, 2021

An inbound website is a website that not only provides information but also actively seeks out potential customers. The goal of an inbound website is to get visitors to convert into paying customers by providing them with the content they need and want. In this article, I will review 5 features that any business can enjoy from an inbound website. Content First, an inbound website needs to have lots of quality content. This content needs to be relevant, valuable, and informative. A visitor will not want...

Flywheel’s New Growth Suite: The Full Package for Growing Your Inbound Agency

by Mike Nicholson

Blog, Inbound Website

July 9, 2021

When I re-published my site last year after several years of it being dormant, I went right back to GoDaddy. I used GoDaddy when I first started blogging in 2009 but found that my new site was getting hit by tons of hackers. After taking all the necessary security steps and still not seeing an improvement, I decided to make a switch. I did some research and migrated to FlyWheel, a great managed WordPress hosting solution. Flywheel has always been a platform for digital...

10 WordPress Plugins for your Inbound Website

by Mike Nicholson

Blog, Inbound Website

July 4, 2021

I started learning about the Inbound Websites originally through HubSpot. HubSpot is a great service, it has a ton of resources and tools, and is a great place to get started. In addition to all the free education and training, it offers a full platform of marketing, sales, customer service, CRM software, and website hosting for a price. I was not quite ready to commit to the cost of the platform, so decided to create my own Inbound Website using WordPress which is...

Content

EXSUM: All About Starting Your Inbound Website

by Mike Nicholson

Blog, Inbound Website

June 25, 2021

Interested in learning about Inbound Websites? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. When I started pivoting to the marketing side of this business, I was immediately attracted to the Inbound marketing methodology. Why? Because there was an emphasis on gaining and maintaining the trust of the customer. By producing valuable, relevant content targeted to your ideal customer via the Buyer Persona, you can attract the types of customers you are looking for rather than trying to do it through untargeted,...

How to create a landing page that converts

by Mike Nicholson

Blog, Inbound Website

June 23, 2021

Landing pages are one of the most important aspects of digital marketing. They help you achieve your goals by creating a more targeted audience for your business and improving conversions on your website. This post will walk you through what landing pages are, how to create them, and what some of the best practices are. What is a Landing Page? A landing page is a one-page website with the specific purpose of attracting a target audience to take a specific action. Landing pages are often...

The Advantages of the Inbound Website

by Mike Nicholson

Blog, Inbound Website

June 19, 2021

An Inbound Website is a website that generates leads and sales through the use of content marketing. This type of site focuses on providing valuable information to potential customers, so they want to take action by contacting you. While the Inbound Website does require is an investment in time for producing content, but it can be extremely valuable and has some great advantages over the long run. Educate and Engage Engaging content provides useful information to potential customers and makes it easier for them...