Organizing your news overload (2009)

  One of the things I am frequently asked is how I take in a digest all the information that is out there. There are many ways to organize all the news and data that contributes to information overload, but here are a few. I originally tried subscribing to RSS feeds and reading the information in my browser, but I just didn't feel like that was a very effective solution for me. So after some searching, I found the AJAX-based homepages of iGoogle, Pageflakes,...

Metrics on a Shoestring (2009)

I ran across a press release from Ketchum about the release of the Digital Footprint Index (DFI), a new way for marketers to "evaluate the effectiveness an value of social media in their marketing programs." The press release is here, but here is a summary: Height: The quantity of conversation and content about a brand across all social media channels, including blogs, forums, social networks, microblogs, picture sharing sites, video sharing sites, document sharing sites and bookmarking sites. Width: The level of consumer...

The 3 ‘P’s of communication (2009)

Here’s a little tool I use sometimes when working on various communication projects. Three things to consider before you dive into the work: People, Platform and the Product. PEOPLE. This is basic stuff, but it is just a reminder to me to be sure and consider who the audience is. It is the convention speaker giving a speech after a long-lunch – know who the PEOPLE are in front of you, what they are about and what their motivation is. Who...

The theorist vs the practitioner (2009)

A while back I listened to a podcast that was discussing social media. The discussion revolved around two different perspectives: the theorist and the practitioner. The two opposing perspectives went something like this: Perspective 1: I study social media and don't have to actually be using it to understand it Perspective 2: You cant really understand social media unless you use it While I can't say that one position is better than the other, I most definitely fall in line with perspective #2. Getting...

Solutions for managing your contacts (2009)

One of the things that pushed me to make this site was that I spent a couple of months earlier this year looking for a simple solution for managing contacts, prioritizing projects, and helping me sort through my professional and personal digital life. I wanted a solution that I could use at work, at home, and something that was web-based so could also use it while on the road and from any computer. I also wanted it to be mobile and...

Social Media goes mainstream (2009)

It has been a week since the Iran election and subsequent explosion of social media as the primary method for getting information out there. You cannot turn on any of the major news networks without hearing the anchors talk about Twitter, Youtube and Facebook. Everyone in the social media world has been blogging, tweeting and posting photos and videos related to Iran all week. There has been a few things over the past few months that have thrown social media into more...

The message is dead (2009)

"The message is dead." I have heard this statement several times and from several different sources. The idea is that traditionally an organization had its ‘message’ and the goal was to make sure the message ‘got out’. Getting the message ‘out’ meant that the information was printed or restated by mainstream media when a story and newscast was created. One of the problems I had with the ‘getting the message out’ thought was that whether or not my statement was reprinted in a...

Organizational vs Individual representation in social media (2009)

Jeff Jarvis recently addressed the Wall Street Journal's policies on employees and social media and it got a lot of buzz (no pun intended as the name of his blog is BuzzMachine). His brief post is linked here. There were other posts in the blogosphere about it as well. Here's another one by Gina Chen. In a nutshell, the Wall Street Journal is saying that it does not want its employees mixing business and pleasure. If in doubt over posting a tweet, their...

Using social media to bring people to your website (2009)

The most aesthetically pleasing web site in the world won't bring people to your web site. Social media can help bridge that gap between your great looking website that is seen by a few, and some of the top social media sites that are visited by many (see Alexa.com). I got into a brief discussion today with someone about product placement. My point in this discussion was that if I took some information and placed it on our organizations web site, and...

And the next big thing in ‘new media’ is…real-time conversations (2009)

A recent post on ReadWriteWeb says that Paul Buchheit, the man that built Google's Gmail and Adsense, believes that real-time, multi-person conversations is the 'next big thing'. I made a quick joke about this on Twitter about everything coming full circle. We have all these web tools like blogs, twitter, video conferencing, etc, and the 'next big thing' in technology is talking to someone in real-time. I'm a bit skeptical about this claim, as I cannot see joining some kind of chat-room...