Web 2.0 Crisis Communication (2009)

John Bell has a nice post here on crisis management related to the recent crisis communication issue that the pizza company Dominos had. For those who didn't know, the pizza company Dominos had two employees videotape themselves behind the counter making some sandwiches. They sneezed on the food, picked their nose, and stuck some cheese up their nose then placed it back in the sandwich. After watching the Dominos Youtube incident evolve over several days, I would think that a lot of...

The race to a million Twitter followers (2009)

Actor Ashton Kutcher and CCN are in a semi-competitive duel right now; a race to 1 million followers on Twitter. There is a page tracking the number of followers for each in real-time (link), it is in the news (link), Kutcher has been providing updates on Youtube, and CNN's Larry King even got in the mix (link). For the record, they both have around 985,000 +/- followers at the time of this post. Kutcher is going to donate mosquito nets to an...

Hello Dominos, can I get a pizza with my booger? (2009)

AUGUST 15, 2009 Domino's Pizza is currently going through a textbook crisis communication's case. Two of it's employees in North Carolina videotaped themselves working in the back room while allegedly making a delivery order for a customer and posted it onto YouTube. One of the employees sticks some shreds of cheese up their nose prior to placing it on the sandwich that he is making, and then places some of the meat close to his rear and flatulates, as well as sneezes...

Twitter influence ratio (2009)

I received a Tweet the other day and it was from someone I did not know in a field I was not interested in. The post said something to the affect of 'I have followed you, now follow me and then unfollow in order to complete the opt-out process'. When I started my Twitter account, I went to some of the communication and PR twitter accounts that were of interest to me and then followed some of their followers. The thought was...

Business plans for new social media sites (2008)

There has been a lot of articles lately about the business plans of all the new social networking / new media sites. With the economy the way it has been lately, it's no wonder that those with poor business plans are failing and criticism is high. Twitter is receiving a lot of criticism lately for its lack of a coherent business plan. New media and social media businesses are no different than any other business - the sites need to make money. Unless...