Using influencers in your marketing plan

How to Incorporate Influencers into Your Social Media Marketing Plan

Who is an influencer? They are someone with a large following on a social network and who have some amount of influence over what their followers read, watch and listen to. They can also help connect your brand to new customers and helping you gain additional awareness of your product or service. In this article, I'll discuss how you can utilize influencers to augment your social media marketing plan. What Is Influencer Marketing? Influencer Marketing is the process of using social media influencers to promote...

Social Media Content Plan

How to Create a Social Media Content Plan for Your Organization

Creating a social media content plan for your organization is an important step in your overall digital communication strategy. You want to ensure your work is accurate and targeted so that the time and energy you expend on social media are not wasted. This article will discuss the steps that you need to take when creating a social media content plan. Establish your objectives An Objective is specific to an operation or a campaign (ex. social media). Your objective needs to be SMART: Specific, Measurable,...

Social Media ROI

Social Media ROI: How to Prove That It’s Worth the Cost

How much is social media worth to your business? When you're spending time and effort on social media marketing, it can sometimes be difficult to calculate the ROI. In this article, we'll show you how to measure and prove your investment in social media marketing. What Is Social Media ROI? Your Social Media Return on Investment (ROI) is measured by the amount of value generated as a result of social media. It provides an estimate of the money you've spent on your social media marketing...

WordPress CMS

Content Management Systems for the Inbound Website

Have you heard of the term Content Management System (CMS)? Do you know what it means? This article will provide a quick overview of what a CMS is, tell you why you need one, and options you should consider for your own site. What is Content Management System? A Content Management System (CMS) is an easy-to-use software application that allows users to build and manage a website without having to code. A CMS makes it easy for anyone, not just web designers, to change the...

Wordpress theme for an Inbound Website

8 WordPress Themes for Your Inbound Website

What makes a good Inbound Website? There are five features that distinguish and an Inbound Website from just a static website. It has loads of content, it's designed with SEO in mind, it's focused on conversion, it integrates landing pages, and provides you analytics to help you measure, adjust fire, and improve. Here are 8 WordPress Themes that are a good foundation for building that Inbound Website. 1. Divi   Divi is the ultimate multi-purpose WordPress theme that seamlessly adapts to any niche and need. With...

Topic Clusters, Pillar Pages, and 10X Content for your Inbound Website

Topic Clusters, Pillar Pages, and 10X Content for Your Inbound Website

Topic Clusters, Pillar pages, and 10X Content are powerful ways to help get traffic to your Inbound Website. These are used as a method to organize your content and as a way to assist search engines when crawling through your website. There is some overlap between these three terms and depending upon which website you go to, you may see reference to these, but the intent of all three are the same. This article will cover all three topics, and let you know...

7 Ways to Improve Your Companies Internal Communication

Good internal communication is an often overlooked part of a companies communication strategy. Employees need to feel like they are an integral part of the business, that their opinions are heard, and they have forums where they can share ideas with management. An effective internal communication plan can also help your external communications as happy employees will frequently advocate for the company on public and social platforms. Here are 7 ways to improve employee communication for better engagement in your organization. Onboarding Procedures Start by...

7 ways to check your on-page seo

7 Ways to Check Your On-Page SEO

Every week, companies and organizations are working to improve their SEO strategy. You must have a clear plan of action for your marketing efforts to generate the best results possible. This article will provide some tips on how to check your SEO plan. Page Speed Your page load speed is an important factor in how a visitor will perceive your site. If the page has not loaded by three seconds, visitors will most likely go elsewhere and won't come back. You can check this with tools...

plan-prepare-execute--assess-your-PPC-campaign

How to Plan, Prepare, Execute and Assess Your PPC Campaign

PPC is a form of internet marketing that uses paid advertisements to increase website traffic. It's a good option for many businesses because you can be in control of the ads and only have to pay when someone clicks on them. In this article, I will look at how you can plan, prepare, execute and assess your own PPC campaign. PLANNING Use the below steps as the starting point for developing your PPC campaign. As you continue to work on more PPC campaigns, you may...

Develop lead with email automation

Advancing Sales Leads with Email Automation

Email marketing is an effective way to build a relationship with customers and prospects. It also provides you with the opportunity to nurture leads into paying customers by engaging them through personalized campaigns that are relevant, timely, and valuable. That’s where Automation comes in. This article will outline how you can use Email Automation effectively for advancing your sales leads. Email Automation Email Automation is a way to create email campaigns that are triggered based on a specific date or action. Your emails can be scheduled...