Online reputation management

Listen, Learn, Respond: How to Approach Your Online Reputation Management

Online reputation management has become a crucial component of doing business today. With the rapid increase of social media commentary and online reviews, it can be difficult to keep visibility on the numerous conversations and maintain an honest, transparent image for your company. It is easy to become overwhelmed. Rather than becoming overwhelmed, you should take the time to Listen, Learn, and Respond for the sake of your company. Here is a quick framework on how to approach your online reputation management. Listen If you want...

Optimize your WordPress site for SEO

How to Optimize Your WordPress Site for SEO

Getting your site to rank higher in the search engines is important. It helps drive traffic and leads to more conversions for your business, so it makes sense that you would want to do everything possible to get a high ranking. In this article, I will discuss how you can optimize your WordPress site to help with your SEO. What is SEO? SEO stands for Search Engine Optimization. SEO is the process of implementing techniques on your website to fare higher on the search results...

email marketing automation

Email Automation: How It Works and What to Know

Email automation is the process of using software to send automated emails or messages. It can be used for a variety of things, including sending out newsletters, event invitations, and more. In this article, we will cover what email automation is and how it works so that you can understand the benefits and drawbacks. What is Email Automation? Email Automation allows you to send a series of triggered emails without having to write each one individually. It leverages a marketing automation tool that allows you...

Manual vs Automated Bidding

Is Manual or Automated Bidding Better for Your PPC Campaign?

Should you use manual bidding or automated bidding for your Google Ads? This is a question that many advertisers ask themselves when it comes to getting started in their PPC campaigns. There are pros and cons for each type of bidding, so in this article, I will discuss the advantages and disadvantages of manual and automated bidding to help you decide which one is best for your needs. Manual Bidding Manual bidding is when the advertiser picks the specific bid price for each keyword...

designing your email to increase conversion

6 Tips for Designing Your Email to Increase Conversions

If you want to increase conversions, then you should spend some time on the design of your email. Emails can be a great way to generate revenue for your business, but if your email isn't well designed, it will never perform as well as it could. In this article, I am going to give you six tips that will help you design an effective email that is sure to increase conversion rates. 1. White Space The first tip is to use a lot of...

Social media listening and monitoring

Social Media Listening and Monitoring: What Is It And How To Do It

Social media has become an integral part of the way businesses interact with their customers. It is a place where people can voice their opinions about products and services, share what they like and dislike, recommend new places to go or explore, and more. The problem is that many companies are that while they may have some social presence, they are not actively listening or monitoring conversations that are going on about their organization, competition, or industry. This article will cover the keys...

man with credit card looking at website

5 Features Of An Inbound Website

An inbound website is a website that not only provides information but also actively seeks out potential customers. The goal of an inbound website is to get visitors to convert into paying customers by providing them with the content they need and want. In this article, I will review 5 features that any business can enjoy from an inbound website. Content First, an inbound website needs to have lots of quality content. This content needs to be relevant, valuable, and informative. A visitor will not want...

All about DigitalPR in 500 words

EXSUM: All About Digital PR

Are you looking for a quick introduction to Digital PR? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. What is Digital PR? Digital PR is about implementing traditional PR and SEO techniques in a digital world. This means that you need to have an understanding of how the internet works and can successfully integrate traditional PR and SEO practices to achieve a positive digital impact for your organization. Digital PR utilizes traditional Public Relations techniques and practices but with a more limited...

SEO gears

On-Site Versus Off-site SEO: What’s the Difference?

What is the difference between on-site and off-site SEO? The answer is probably obvious but there are some topics in each that are important for giving you the best chance of ranking highly in search engines. Let's take a look at some of these techniques in more detail. On-Site SEO On-Site SEO is the process of improving the way a site is displayed in search engines. It refers to optimizing both the content and HTML source code of a page to rank higher. It is an...

grow your email marketing list

How To Grow Your Email Marketing List

Do you want to grow your email marketing list? Are you looking for a way that will help generate leads and increase revenue? If so, then this article is for you. I will go over the different strategies that business owners can use in order to grow their email marketing lists. You'll learn how to generate more leads through an effective newsletter campaign, as well as other methods such as social media and advertising campaigns. Starting Your Email Marketing List If you are starting from scratch,...