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How to Utilize Video in Your Social Media Marketing Efforts: Tips for Content Creation, Platforms and Sales Conversion

Video is a powerful tool for businesses to use in their social media marketing efforts. It can be used on many different platforms and has the potential to convert viewers into customers. In this article, we will discuss how you can take advantage of video in your marketing strategies, including some tips for content creation and usage. How To Create Your Videos You don't have to be a professional video producer to get started in video. In fact, most people have grown accustomed to viewing...

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Flywheel’s New Growth Suite: The Full Package for Growing Your Inbound Agency

When I re-published my site last year after several years of it being dormant, I went right back to GoDaddy. I used GoDaddy when I first started blogging in 2009 but found that my new site was getting hit by tons of hackers. After taking all the necessary security steps and still not seeing an improvement, I decided to make a switch. I did some research and migrated to FlyWheel, a great managed WordPress hosting solution. Flywheel has always been a platform for digital...

SEO terms you should know

20 SEO terms everyone should know

If you're beginning to research Engine Optimization (SEO), or just need a refresher on your terminology, here are twenty SEO terms that everyone should know: 301 redirect - A redirect status code that tells a search engine that a page is permanently moved from one URL to another, and it is not coming back to the old URL. That’s the recommended way to work with redirects. (Yoast) 404 page not found - A redirect status code that tells the search engine that...

Why Companies Should Consider Starting a Corporate Social Responsibility Program

Corporate Social Responsibility is a business practice that refers to the ethical and sustainable management of economic, environmental, and social aspects of a company. Social Responsibility has been shown to provide many benefits for companies like increased employee morale, better public relations, improved customer service ratings, increased innovation, and lower costs due to reduced waste. In this article, I'll look at what CSR is, look at why a business should have a CSR program, and where to begin. What is Corporate Social Responsibility...

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I Can’t Resist: How to Implement, Assess, and Improve Your Email Call-to-Actions

Who can resist a good call-to-action? A well-crafted CTA is both persuasive and informative, encouraging readers to take the desired next step. In this article, I'll explore what CTAs are all about, how to implement them for email marketing campaigns, how to assess them, and look at some of the best resources on CTAs. What is an Email CTA? An email CTA is a link or button in an email that encourages readers to take a desired next step. CTAs are either hyperlinked, leading somewhere...

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9 Tips for Facebook Marketing to Increase Sales, Engagement and Lead Generation

Facebook is one of the most popular social media platforms in the world. With over 1 billion users, there is a huge potential market for your business. What are some of the best ways to use Facebook to create more sales and engagement with your customers? Here are nine tips that will help increase sales, engagement, and lead generation. Optimize Your Page Optimize your Facebook page by filling out all the information about your business. Include everything from services to location and hours. You can also create...

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10 WordPress Plugins for your Inbound Website

I started learning about the Inbound Websites originally through HubSpot. HubSpot is a great service, it has a ton of resources and tools, and is a great place to get started. In addition to all the free education and training, it offers a full platform of marketing, sales, customer service, CRM software, and website hosting for a price. I was not quite ready to commit to the cost of the platform, so decided to create my own Inbound Website using WordPress which is...

The Message Map: A Tool to Prepare for Media Interviews

The media interview process can be stressful, even for the most seasoned of professionals. Luckily, there are some tools available that can help you to remember your key points when the camera is turned 'on.' One of those tools is a Message Map. There are several variations of a Message Map that you can see with a quick Google search, but I'll show you a format that I've used in the past with some success. In this article, we'll discuss what a Message Map...

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Link Building for SEO: What It Is, How to Do It, and What Are the Best Resources

Link building is one of the most important SEO techniques. It not only increases your search engine ranking but also lets you form valuable relationships with other websites. When these links are created correctly, they will provide you with high-quality backlinks that improve your own site's ranking and help bring in more traffic. What is Link Building? Link building is the process of acquiring references to your website from other websites. Search engines use links to crawl the web, following all external links presented on-site...

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10 Mobile Apps to Help With Your Instagram Stories

Do you want to learn how to make better Instagram Stories? If so, then this is the article for you. From adding stickers and emojis to doing a live video with your story, there are many ways that will help you become an expert on Instagram Stories. What is an Instagram Story? Instagram stories are photos or videos that are posted to your account and disappear in 24 hours. The appeal to creating stories is that there is a limited time that your followers can...