Images are an integral part of any website. They can help to tell a story, create a mood, or provide visual information about your company and what you do. But did you know that images also play a huge role in your SEO? Search engines work by crawling through the text on your website, but they can't crawl an image and understand what the visual content of the file is. This means you need to provide text in some key areas to assist the...
Your crisis communication plan is an important part of your overall communication strategy, and it can help in several ways. First, it can help prevent a crisis from happening. By identifying potential crisis issues ahead of time, it allows the organization the opportunity to take steps for preventing them from occurring. Second, it provides a playbook for both the organization leadership and the communication team on roles, responsibilities, and actions to be taken. Third, it can provide a running start as soon as a...
If you are like most marketers, your email bounce rate is one of the key metrics that you track. There can be a number of reasons why your email cannot be delivered to an inbox. The person may not have access to that email account or the account has been deleted, there could be email server issues, or the person may have put you on their blocked list. Bounce rates can be classified as a Hard Bounce or a Soft Bounce. A Hard Email...
Email A/B testing is a powerful tool to optimize emails sent in your email marketing campaign and can be used to increase the number of people who purchase from your website. This article discusses the basics of email A/B testing, how to do it, and some of the best practices for getting the most out of your email marketing operations. What is an A/B Test? An email A/B test is a way to compare two versions of an email and see which one...
Are you looking for a quick introduction to advertising on Instagram? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Instagram? Over 1 Billion people use Instagram every month and on average, each of them spends about 30 minutes per day. Plus, the engagement rate is high when compared to other social media platforms. Even though the average CPC is higher than Facebook, the higher engagement rate of its 928.5 million people make it an effective advertising platform. What...
Interested in learning about Inbound Websites? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. When I started pivoting to the marketing side of this business, I was immediately attracted to the Inbound marketing methodology. Why? Because there was an emphasis on gaining and maintaining the trust of the customer. By producing valuable, relevant content targeted to your ideal customer via the Buyer Persona, you can attract the types of customers you are looking for rather than trying to do it through untargeted,...
Inbound marketing is all about understanding your target audience and making sure that you are providing them with the content they want. In order to do this, you need to know what they are looking for on your website. Website analytics can help you identify what people find interesting in your site so that you can better tailor the content of future posts to meet their needs. This blog post will discuss 7 metrics that should be tracked for an effective inbound marketing...
Landing pages are one of the most important aspects of digital marketing. They help you achieve your goals by creating a more targeted audience for your business and improving conversions on your website. This post will walk you through what landing pages are, how to create them, and what some of the best practices are. What is a Landing Page? A landing page is a one-page website with the specific purpose of attracting a target audience to take a specific action. Landing pages are often...
Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To help you out, I've compiled a shortlist of some social media analytics and explained why they are important for your company. One note on the below - definitions are everything. When discussing metrics, there should be an agreed-upon definition to limit confusion when discussing and analyzing the numbers. Metric definitions may change slightly...
The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent, and the content will be less engaging. This post will provide you with some information on what a social media content calendar is, why you should use it, and how to build one that's effective. What is a social media content calendar? A social media content calendar is a document that outlines and...