How segmentation can improve your email marketing operations

Email marketing is a powerful way to convert prospects into leads and customers. However, many organizations struggle with how to use it in the most effective way possible. One answer is segmentation. Email marketing segmentation allows you to identify your best prospects and target them with personalized messages that are relevant to their needs. In this post, I'll discuss what segmentation is, why it's important, and what are some of the best ways for doing it effectively. What is Segmentation? Email segmentation is a way of...

The Advantages of the Inbound Website

An Inbound Website is a website that generates leads and sales through the use of content marketing. This type of site focuses on providing valuable information to potential customers, so they want to take action by contacting you. While the Inbound Website does require is an investment in time for producing content, but it can be extremely valuable and has some great advantages over the long run. Educate and Engage Engaging content provides useful information to potential customers and makes it easier for them...

Why keyword selection is important for SEO

Selecting keywords is one of the most important aspects of SEO. They are crucial for improving search engine rankings, but it can be hard to do. Why? Because there are hundreds of keywords related to your business. Even if you know exactly what you want to search for, it can be difficult to determine exactly what keywords you should be using because there are so many options - from very specific terms to general phrases. What is a keyword? A keyword is a particular piece...

EXSUM: All about Twitter Ads

Are you looking for a quick introduction to advertising on Twitter? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Twitter? Twitter has over 335 million monthly active users. According to an OMG + Twitter report, people spend 26% more time viewing ads on Twitter than any other leading platform, and with almost 70 million users in the U.S., it is a good platform to push your message. And the platform appears to keep improving. In 2020, there...

EXSUM: All about Google Ads

Are you looking for a quick introduction to advertising on Google? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Google? With over 70% of the global market share, Google is by far the largest and most dominant search engine in the world. The next most popular search engines would be Bing and the Chinese search engine Baidu, both sitting at around 13% each. If you are looking to hit your online target audience, you are going to...

20 PR terms everyone should know

If you're starting in Public Relations (PR), or just need a refresher on some terminology, here are twenty PR terms that everyone should know: Ad Value - a monetary value given to coverage in relation to how much an ad of the same size would cost in a hard copy of the outlet. (Thompson PR) Advocacy – Support or argument for a group, an organization, or a cause. (OBrien PR) Community Relations - An area of public relations with responsibilities for building relationships...

EXSUM: All about Microsoft Ads

Are you looking for a quick introduction to Microsoft Advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Microsoft? The Bing search engine only accounts for 6.7% of the global search market but accounts for 37.7% of the U.S. desktop searches. It can reach 46.4 million searchers that Google cannot reach through the Microsoft Search Network which includes Bing.com, MSN.com, AOL.com, and Yahoo.com. Microsoft launched the Digital Marketing Center to serve as a central platform to manage your...

Choosing the best media database for your Digital PR

Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are interested in covering topics related to your organization. What these databases are NOT is a way to SPAM a large group of journalists with unwanted pitches. Like any relationship, a relationship with a journalist should be started on a 1-to-1 basis and then maintained over a period of time. Here is a list...

EXSUM: All about LinkedIn Ads

Are you looking for a quick introduction to LinkedIn advertising? Here's an overview in under 500 words. Why should I advertise on LinkedIn? With over 690 million active professionals, LinkedIn is the world's largest professional social network. You can target your ads based on job title, function, industry, and more. And if you're wanting to advertise on LinkedIn, the costs may seem higher but the expectation is that your money is being spent on a higher quality target. The typical CPC’s on Linkedin can range anywhere...

What is SEO? A starting point for learning how to optimize your content

SEO is a crucial part of digital communication. It can help (or hurt) who finds and reads the content you put on your website. It is a dynamic field with lots of technical terms, but here is a relatively simple explanation to get you started. What is SEO? SEO stands for Search Engine Optimization. It is the process of implementing techniques on your website so that your content ranks higher on the pages of search engine results. According to SEMRush, SEO is the "art and science...