EXSUM: All about Facebook Ads

Are you looking for a quick introduction to Facebook advertising? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. Why should I advertise on Facebook? With over 2.85 billion monthly active users, Facebook is by far the largest social network. For comparison, the most populous country in the world is China and it has about 1.4 billion people. Narrowing that scope down a bit, 70% of American's say they log into Facebook every day. With those numbers, your audience is somewhere on Facebook waiting...

20 Email Marketing terms everyone should know

If you're needing an introduction to Email Marketing, or just need a refresher on some terminology, here are twenty email marketing terms that everyone should know: A/B Test - An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. During...

Creating a Buyer Persona to help target your communication activities

Some of you out there like to jump right into the tactics of communicating. I get it. It's fun to start diving into social media posts, designing the visuals, or planning that great Instagram story that you've been thinking of. But what if you completely miss your target because you're focused on the wrong tactics? That's where a good Buyers Persona can help in the early stages of the communication planning process. What is a Buyer Persona? A buyer persona is essentially a planning product. It is...

social-media-terms

20 Social Media Marketing terms everyone should know

Maybe you're new to Social Media Marketing, or perhaps you just need to brush up on your terminology a bit. There are new phrases and acronyms that continue to be added to the lexicon of Social Media Marketing, and for those that work in career fields that are directly or indirectly related to digital marketing, it's a good idea to make sure you know your stuff. Here are twenty terms that you need to know: A/B Test - An A/B test is a...

Understanding and improving your sites Page Experience in 2021

In the summer of 2021, Google is updating its algorithm to include a factor called Page Experience. The intent is to start measuring all aspects of how users interact with a web page, which is good news for the user and a new challenge to consider when working on your Search Engine Optimization. What is Page Experience? Page Experience is a set of signals introduced by Google to measure "how users perceive the experience of interacting with a web page beyond its pure...

PR-Interview

Why Digital PR is an important part of your Communication Strategy

Public Relations (PR) can be traced as far back as the Greek philosopher Socrates persuading crowds of people in public debate. The formal profession of PR dates back to the early 20th century with Edward Bernay who would write the book Crystallizing Public Opinion and is believed to be the first book to define and explain the field of PR. Since then, PR has continued to evolve along with the changing roles of leadership in corporate America and advances in technology. Today, PR as...

How to get started in PPC

When I moved out of government and into the private sector, a few areas in communication were relatively new to me. One of them was Pay-Per-Click advertising or PPC. After a little research, I found some information and resources that helped get me started, and I hope these help you as well. What is PPC? First, what is PPC? Pay-per-click is the process of paying every time a person clicks on your advertisement. Unlike Search Engine Optimization (SEO) which attempts to get your content ranked higher...

Email Marketing Campaigns: Deliverability, Automation, and More

About 60% of consumers say emails influence them to start shopping. With a strong email marketing campaign, you can reach customers and stay top-of-mind. Then, you can generate more purchases to improve your ROI! It's not enough to create a basic email campaign, though. Instead, you need a strong email marketing strategy that will set you up for success. With these tips, you can improve your open and clickthrough rates. By creating the best email marketing campaigns, you can generate more business than before! Without a strategy, however,...

Top 10 Content Creation Sites

Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and researched your audiences, and transitioned into the preparation phase, you may discover that the content you had in mind is harder to create than initially thought. Fortunately, there are some excellent resources for creating content for your website. What is Content Creation? As you are searching the web, you will see many...

Drive more traffic and increase leads by writing a more effective blogpost

Over the years, blog posts have evolved from an online diary to a targeted and critical piece of the marketing plan. A good blog post can help drive traffic to your website, help convert traffic into leads, and helps establish your authority on a given topic. By using the information below, you can create a more effective blog post that reaches your target audience. What makes a good blog post? A good post is targeted towards a specific reader. Focus your writing by starting...