Using influencers in your marketing plan

How to Incorporate Influencers into Your Social Media Marketing Plan

Who is an influencer? They are someone with a large following on a social network and who have some amount of influence over what their followers read, watch and listen to. They can also help connect your brand to new customers and helping you gain additional awareness of your product or service. In this article, I'll discuss how you can utilize influencers to augment your social media marketing plan. What Is Influencer Marketing? Influencer Marketing is the process of using social media influencers to promote...

Social Media Content Plan

How to Create a Social Media Content Plan for Your Organization

Creating a social media content plan for your organization is an important step in your overall digital communication strategy. You want to ensure your work is accurate and targeted so that the time and energy you expend on social media are not wasted. This article will discuss the steps that you need to take when creating a social media content plan. Establish your objectives An Objective is specific to an operation or a campaign (ex. social media). Your objective needs to be SMART: Specific, Measurable,...

Social Media ROI

Social Media ROI: How to Prove That It’s Worth the Cost

How much is social media worth to your business? When you're spending time and effort on social media marketing, it can sometimes be difficult to calculate the ROI. In this article, we'll show you how to measure and prove your investment in social media marketing. What Is Social Media ROI? Your Social Media Return on Investment (ROI) is measured by the amount of value generated as a result of social media. It provides an estimate of the money you've spent on your social media marketing...

Social media listening and monitoring

Social Media Listening and Monitoring: What Is It And How To Do It

Social media has become an integral part of the way businesses interact with their customers. It is a place where people can voice their opinions about products and services, share what they like and dislike, recommend new places to go or explore, and more. The problem is that many companies are that while they may have some social presence, they are not actively listening or monitoring conversations that are going on about their organization, competition, or industry. This article will cover the keys...

woman holding mascara while vlogging

How to Utilize Video in Your Social Media Marketing Efforts: Tips for Content Creation, Platforms and Sales Conversion

Video is a powerful tool for businesses to use in their social media marketing efforts. It can be used on many different platforms and has the potential to convert viewers into customers. In this article, we will discuss how you can take advantage of video in your marketing strategies, including some tips for content creation and usage. How To Create Your Videos You don't have to be a professional video producer to get started in video. In fact, most people have grown accustomed to viewing...

woman looking at phone and computer screen

9 Tips for Facebook Marketing to Increase Sales, Engagement and Lead Generation

Facebook is one of the most popular social media platforms in the world. With over 1 billion users, there is a huge potential market for your business. What are some of the best ways to use Facebook to create more sales and engagement with your customers? Here are nine tips that will help increase sales, engagement, and lead generation. Optimize Your Page Optimize your Facebook page by filling out all the information about your business. Include everything from services to location and hours. You can also create...

hand holding mobile phone with instagram

10 Mobile Apps to Help With Your Instagram Stories

Do you want to learn how to make better Instagram Stories? If so, then this is the article for you. From adding stickers and emojis to doing a live video with your story, there are many ways that will help you become an expert on Instagram Stories. What is an Instagram Story? Instagram stories are photos or videos that are posted to your account and disappear in 24 hours. The appeal to creating stories is that there is a limited time that your followers can...

6-social-media-metrics

7 Social Media Metrics and why they are important for your Business

Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To help you out, I've compiled a shortlist of some social media analytics and explained why they are important for your company. One note on the below - definitions are everything. When discussing metrics, there should be an agreed-upon definition to limit confusion when discussing and analyzing the numbers. Metric definitions may change slightly...

Why you should be using a social media content calendar

The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent, and the content will be less engaging. This post will provide you with some information on what a social media content calendar is, why you should use it, and how to build one that's effective. What is a social media content calendar? A social media content calendar is a document that outlines and...

social-media-terms

20 Social Media Marketing terms everyone should know

Maybe you're new to Social Media Marketing, or perhaps you just need to brush up on your terminology a bit. There are new phrases and acronyms that continue to be added to the lexicon of Social Media Marketing, and for those that work in career fields that are directly or indirectly related to digital marketing, it's a good idea to make sure you know your stuff. Here are twenty terms that you need to know: A/B Test - An A/B test is a...