Creating a Buyer Persona to help target your communication activities
Some of you out there like to jump right into the tactics of communicating. I get it. It's fun to start diving into social media posts, designing the visuals, or planning that great Instagram story that you've been thinking of. But what if you completely miss your target because you're focused on the wrong tactics? That's where a good Buyers Persona can help in the early stages of the communication planning process. What is a Buyer Persona? A buyer persona is essentially a planning product. It is...