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Episode #015: The Metaverse, Influencing Behavior, and Facebook Ray-Bans

by Mike Nicholson
Podcast
January 16, 2022

  Duration: 14 min, 38 sec. Summary:  • "The Metaverse is Here" by Inc.com  • "Study finds growing government use of sensitive data to ‘nudge’ behaviour" from the Guardian  • "Facebook on Your Face" from The Verge [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • The Metaverse is Here | Inc.com  • Study finds growing government use of sensitive data to ‘nudge’ behaviour | Data protection |...

Episode #014: The Rule of Writing, Great Storytelling, and Get Learnin’

by Mike Nicholson
Podcast
August 29, 2021

Duration: 10 min, 19 sec. Summary:  • "Why Intelligent Minds Like Jeff Bezos Embrace the Rule of Writing" by Justin Bariso  • "How Great Storytelling Can Make Your Business Stand Out" by Michael Plummer  • "Time To Get Some Learnin' Done" by 46ALPHA [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Why Intelligent Minds Like Jeff Bezos Embrace the 'Rule of Writing' | Inc.com  • How...

Episode #013: Fighting the Misinfodemic, Employee Surveillance, and AI for Content Production

by Mike Nicholson
Podcast
August 22, 2021

Duration: 11 min, 17 sec. Summary:  • "Content Management in the Age of Misinformation: Fighting the Misinfodemic" by Andrea Malick  • "Somebody’s watching you: Has employee surveillance gone too far?" by Kattie Thorndyke  • "From Insta captions to blog posts, AI is now crunching copy for brands" by Ryan  Barwick [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Misinformation and the Content Management Professional (cmswire.com)  •...

Episode #012: Radical Media, Using Influencers In Marketing, and Social Media Trust

by Mike Nicholson
Podcast
August 15, 2021

Duration: 10 min, 42 sec. Summary:  • "Talking Radical Media With Noam Chomsky" by Victor Pickard, The Nation  • "How to Incorporate Influencers into Your Social Media Marketing Plan" by Mike Nicholson, 46ALPHA  • "Why Users Stick With Social Media Despite A Serious Lack Of Trust" by Brian Deagon, Investors.com [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Talking Radical Media With Noam Chomsky |...

Episode #011: Believing Outrageous Lies, Facebook Stops Political Ad Research, and Social Media at the Olympics

by Mike Nicholson
Podcast
August 8, 2021

Duration: 15 min, 58 sec. Summary:  • "A terrifying new theory: Fake news and conspiracy theories as an evolutionary strategy" by Paul Rosenberg  • "Facebook shut down political ad research, daring authorities to pursue regulation" by Christianna Silva  • "Sharing videos on social media from Tokyo Games is not allowed -IOC" by Karlos Grohmann [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • A terrifying new...

Episode #010: Targeted Ads, Retargeting, and Mapping Disinformation Networks

by Mike Nicholson
Podcast
August 1, 2021

Duration: 12 min, 16 sec. Summary:  • "Targeted ads aren't just annoying, they can be harmful. Here's how to fight back" by Silvia Milano  • "Retargeting: What Is It, Why You Need It, and How To Do It" on 46ALPHA  • "Hate "Clusters" Spread Disinformation Across Social Media. Mapping Their Networks Could Disrupt Their Reach" by Jigsaw [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  •...

Episode #009: Strategic Language, Topic Clusters, and Google Search Results Exposed

by Mike Nicholson
Podcast
July 25, 2021

Duration: 12 min, 36 sec. Summary:  • "Languaging: The Strategic Use of Language to Change Thinking" by Nicolas Cole  • "Topic Clusters, Pillar Pages, and 10X Content For Your Inbound Website"  • "Now Google will display why it's showing you its search results" by Rachel Kraus of Mashable [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Languaging: The strategic use of language to change thinking...

Episode #008: Brand and Content Quality; Social Listening vs Monitoring; VetBro Beverage Wars

by Mike Nicholson
Podcast
July 18, 2021

Duration: 15 min, 28 sec. Summary:  • "Why Your Brand Credibility Depends On A High-Quality Content Strategy" by John Hall  • "Social Media Listening and Monitoring: What Is It and How To Do It  • "Behind Black Rifle coffee, the 'anti-hipster' answer to Starbucks' 'latte liberals' says sales are surging" [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Why Your Brand Credibility Depends On A...

Episode #007: Building Trust on Your Website, CSR, and Changes For Instagram Influencers

by Mike Nicholson
Podcast
July 12, 2021

Duration: 9 min, 58 sec. Summary:  • "4 Simple Ways To Build Trust and Improve Website Conversions in 2021"  • Why Companies Should Consider Starting a Corporate Responsibility Program  • Changes Coming to Instagram and How it Impacts Influencers [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • 4 Simple Ways to Build Trust & Improve Website Conversions (quickanddirtytips.com)  • Flywheel's New Growth Suite: The Full Package...

Episode #006: Marketing’s Holy Grail, Preparing For Your Next Crisis; Anti-Twitter Social Media Site

by Mike Nicholson
Podcast
July 4, 2021

Duration: 10 min, 28 sec. Summary:  • "Social Media Seems Like the 'Holy Grail,' But This Marketing Strategy Is Even More Important" by Laura Perkes  • Crisis Communication: How to Plan, Prepare, Execute and Assess Your Next Crisis  • The new anti-Twitter "free speech" Social Media site [edgtf_separator class_name="" type="full-width" position="center" color="EBECF0" border_style="" width="600" thickness="1" top_margin="" bottom_margin=""] Subscribe: RSS | iTunes | Anchor.fm | Spotify | Google | Breaker | RadioPublic | Pocket Casts Links from this episode:  • Social Media Seems Like the 'Holy Grail,' But This Marketing...