WordPress CMS

Content Management Systems for the Inbound Website

Have you heard of the term Content Management System (CMS)?

Do you know what it means?

This article will provide a quick overview of what a CMS is, tell you why you need one, and options you should consider for your own site.

What is Content Management System?

A Content Management System (CMS) is an easy-to-use software application that allows users to build and manage a website without having to code.

A CMS makes it easy for anyone, not just web designers, to change the look and feel of their site without all the technical knowledge required of a webmaster.

It allows you to create, manage, modify, and publish almost everything on your website.

You can customize the design of your site with downloadable templates or extensions instead of coding all the features from scratch, which takes a lot more time.

Why Do You Need a CMS?

Inbound websites require a lot of fresh, up-to-date content to stay relevant and useful for your potential customers.

A CMS is critical because it makes it easy for anyone on your team to update the site with additional content.

Blog posts, images, and videos can be added and edited with ease at any time, and from anywhere.

A CMS also makes it easier if you have multiple people on a team all working on new content at the same time.

What Are My CMS Options?

You should choose your CMS carefully as it will serve as the backbone of your entire website.

I’d recommend giving a few of them a test drive so that you understand some of the pros and cons of each, and you get a feel for what you think the best platform is for your company.

Some of the items you should consider when choosing your CMS include:

• Easy to use

• Security

• Customization

• Price

There are a number of CMS platforms, but some of the more popular ones include:


WordPress is the most popular CMS in the world.

It was originally was designed for blogs and articles but has become a leading CMS platform.

It is an open-source design and is easy to use making it useful for small businesses who are in the process of building their web strategy or have limited design experience.

With an extensive library of themes and plugins available, it doesn’t take much work to have a great-looking, easy to update site up and running.


Drupal is a powerful, flexible, open-source content management system for marketers and developers to use in their marketing efforts.

It may not be as easy to use for beginners as WordPress, but it has lots of resources available online at Drupal.org.

Drupal is targeted primarily towards developers and has a large number of modules and themes you can customize.

It has a good reputation for security but can also be harder to learn and potentially more expensive to maintain.


HubSpot is a full-service, sales and marketing platform that includes a CMS.

The CMS integrates with other tools to help you build an inbound marketing strategy.

It’s a powerful CMS that’s really designed for companies who are looking at building more than just their website—it includes email campaigns, landing pages, webinars, and blog posts too.

While HubSpot is one of the best user interfaces I’ve seen and its integration is phenomenal, it can also be expensive.

The CMS portion alone is $300 per month which is what is more than the cost of a WordPress site to be hosted for an entire year.

That said, if you are looking for a full service, completely integrated platform for your Inbound Marketing, Hubspot is the best.


Joomla is one of the most popular open-source CMS systems.

It has plenty of features that make managing, building and designing a website easy for developers or non-technical users alike.

It’s not as easy to use for beginners and can have a steep learning curve to get started.

If you already have some web development experience, it has some great built-in flexibility to create more complicated sites.

With over 6,000 extensions available for the platform, you won’t be limited to Joomla’s built-in functionality.


Webflow is a new CMS that has a great interface and is very user-friendly.

It’s designed for design professionals who are looking to create their website with beautiful, responsive layouts without having to do any HTML or CSS coding.

Webflow includes over 300 modules so you can build just about anything on your site from social media integration to membership features.

Companies like Rakuten, Dell, and UpWork use the platform so you know it’s capable of handling the needs of larger organizations.



Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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