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9 Tips for Facebook Marketing to Increase Sales, Engagement and Lead Generation

Facebook is one of the most popular social media platforms in the world.

With over 1 billion users, there is a huge potential market for your business.

What are some of the best ways to use Facebook to create more sales and engagement with your customers?

Here are nine tips that will help increase sales, engagement, and lead generation.

Optimize Your Page

Optimize your Facebook page by filling out all the information about your business.

Include everything from services to location and hours.

You can also create a custom tab for each service or product you offer, making it more convenient for customers to find what they need on your Facebook page.

Make the page easy to “Like” by having “like us” or “follow us” buttons readily available.

Use Call-to-actions

Utilize the Call-to-Actions (CTA) options on the page.

CTAs are an important tool for boosting conversion rates and driving engagement.

Facebook has a number of options per objective and allows you to have CTAs for contact, shopping, starting food orders, and booking service.

Use a Publishing Calendar

One of the ways a publishing calendar can help is by providing a framework for scheduling posts.

It’s important to be mindful of timing and frequency, publishing too many or not enough on a given day.

You can start by using the best Facebook practices as a starting point, but in order to improve, you need to learn how and when your audience interacts with your content.

By having a content calendar, you can try different days and times for a set period of time, and then modify some of the variables and look for signs of improvement.

Understand Your Target Audience

If you’re marketing to everybody, then you’re marketing to nobody.

Create content that is relevant to your target audience and use your buyer’s persona.

Make sure the content you are posting relates specifically to the customer and provides a solution to their problem.

Create share-worthy content that those customers will love.

This can include contests, polls, videos with customer testimonials, pictures showing the manufacturing process, and more!

Use Videos

Videos are proven to have higher engagement rates on Facebook.

They are a great way to grab your customers’ attention and keep them interested in what you have to offer.

It’s also easy for people who might not be able to read the content because they’re disabled or don’t know how, it is an accessible option.

And you don’t have to be a video professional to create good-looking video clips.

There are lots of tools available to help you create professional-looking video clips with just a few clicks.

Use Polls and Surveys

Polls can be great for testing what your customers want, or where they are in the sales funnel.

The survey is another avenue that offers more specific information about your target audience’s desires or needs.

They are a great way to collect information for the next time you’re working on content that relates specifically to one of these topics.

Facebook Analytics

Use native Facebook analytics to track how people interact with your content.

You can see where they spend the most time and what posts are their favorite, and then use this information to plan future content campaigns.

Facebook Analytics will also provide detailed demographic information about your audience, so you can make sure the content that reaches them is pertinent to their needs or interests.

Integrate Facebook Ads

Be sure to integrate your paid ads. This is often overlooked but can be an effective way to increase your sales.

Facebook ads are easy to set up and can be a cost-effective way to reach your audience.

You can also look at boosting some of your posts. Boosting posts that are getting the most engagement will show up in more feeds and generate greater interest in your site.

Facebook Messenger Chatbot

Use a Facebook chatbot for personalized customer service and engagement.

They’re easy to use, easy to set up, and you don’t need any extra coding knowledge.

This provides another method for customers to interact with your business.

Just be sure to monitor and respond whenever the Chatbot is used.


This post may contain affiliate links. Click here for my disclaimer.

Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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