How to Conduct Keyword Research for Improved Search Results
Keyword research is the process of identifying words and phrases that people may use when searching for information.
It is the cornerstone of any SEO campaign.
For this reason, it’s important to know how keyword research can impact your search engine rankings and online visibility.
This article will teach you how to conduct keyword research for improved search results.
Why Should I Conduct Keyword Research?
Keyword research tells you what topics people care about.
It can help you better understand your target audience because they give insight into what customers are searching for and the words that they use.
In other words, when someone types in a search query on Google or Bing, it’s clear that they are looking for information on that keyword topic.
Keyword research is important because it can guide every other form of online marketing you will perform–finding content topics, on-page SEO, email outreach, and content promotion.
It helps you determine what questions people in your audience are asking and will help you direct your content strategy accordingly.
How Do I Find Good Keywords?
First, create a list of keywords for your website based on the information you have about your company.
If you have already designed your site with Pillar Pages and Topic Clusters, start there.
If not, take a look at the content already on your site and determine if you are able to put them into 5-10 categories.
These categories are important and will be used to develop relevant keywords for each category.
If you don’t have that many to start with, just start brainstorming different keywords that you think are most relevant to your organization.
The second thing you need to do is research your competition.
This is because it’s important to know what keywords they are targeting in order to narrow the scope of your keyword research and avoid competing with them for similar search terms.
Research your competitor’s keywords to come up with more ideas that may not have been considered previously.
Third, research related terms using tools like Ahrefs, SEMrush, and Ubersuggest to come up with more keyword ideas based on exact match keywords and phrase match keywords.
Finalize Your List
Once you have your larger list, take some time to narrow them down to a core group.
Given that there are no “best” keywords, find the ones that are highly searched by your audience.
With this in mind, it’s up to you to craft a strategy that will help you rank pages and drive traffic.
The best keywords for your SEO strategy will take into account relevance, authority, and volume.
What Tools Are Available?
There is a lot more information and tools available for picking keywords.
If you want to start getting into keyword research, start by looking at these tools:
Each of these tools will help you find keywords that are relevant, high volume, and competitive.