The iterative planning process to define and refine the long-term communication goals and objectives that are integrated with the organization’s overall strategy.
Resources and activities to facilitate the planning process with your team virtually or in-person.
The communication plan for a product, service, or topic over a defined amount of time, to achieve a specific communication objective that supports the organizations strategy.
Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never ...
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Read moreThe information environment is constantly changing and it requires the communication planner to continually re...
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