Good internal communication is an often overlooked part of a companies communication strategy. Employees need to feel like they are an integral part of the business, that their opinions are heard,...
Online reputation management has become a crucial component of doing business today. With the rapid increase of social media commentary and online reviews, it can be difficult to keep visibility on...
Are you looking for a quick introduction to Digital PR? Here’s your Executive Summary (EXSUM) in just under 500 words/2 minutes. What is Digital PR? Digital PR is about implementing traditional PR and...
Corporate Social Responsibility is a business practice that refers to the ethical and sustainable management of economic, environmental, and social aspects of a company. Social Responsibility has been shown to provide...
The media interview process can be stressful, even for the most seasoned of professionals. Luckily, there are some tools available that can help you to remember your key points when the...
Your crisis communication plan is an important part of your overall communication strategy, and it can help in several ways. First, it can help prevent a crisis from happening. By identifying potential...
If you're starting in Public Relations (PR), or just need a refresher on some terminology, here are twenty PR terms that everyone should know: Ad Value - a monetary value given...
Having a good list of media contacts can be helpful when conducting PR. It can help you establish and maintain contact with a group of journalists, bloggers, and influencers that are...
Public Relations (PR) can be traced as far back as the Greek philosopher Socrates persuading crowds of people in public debate. The formal profession of PR dates back to the early...