Who is an influencer? They are someone with a large following on a social network and who have some amount of influence over what their followers read, watch and listen to. They...
Creating a social media content plan for your organization is an important step in your overall digital communication strategy. You want to ensure your work is accurate and targeted so that...
How much is social media worth to your business? When you're spending time and effort on social media marketing, it can sometimes be difficult to calculate the ROI. In this article, we'll...
Social media has become an integral part of the way businesses interact with their customers. It is a place where people can voice their opinions about products and services, share what...
Video is a powerful tool for businesses to use in their social media marketing efforts. It can be used on many different platforms and has the potential to convert viewers into...
Facebook is one of the most popular social media platforms in the world. With over 1 billion users, there is a huge potential market for your business. What are some of the...
Do you want to learn how to make better Instagram Stories? If so, then this is the article for you. From adding stickers and emojis to doing a live video with your...
Social media analytics is an important part of any business strategy. Social media dominates the way that people communicate and keeping up with the multitude of available analytics can be overwhelming. To...
The content calendar is one of the most important aspects of social media marketing. If you are not using a calendar, you risk having your social posts being sporadic and inconsistent,...
Maybe you're new to Social Media Marketing, or perhaps you just need to brush up on your terminology a bit. There are new phrases and acronyms that continue to be added...
Unless you have your own media production capability, content creation can be a challenge, especially if your personal creativity skills are lacking. After you have planned your campaign, identified and...
If you're looking for some books to read in the new year related to the field of Marketing, this is a list that has a little of everything. 1. Faster, Smarter,...