‘Social Media’ or ‘Collaborative Media’? (2009)

I recently had a discussion about renaming social media to collaborative media. The logic behind the discussion was that the term collaborative might be more accepted and understood by military and business leaders than the term social is. Using social brings up different mental images for some people, but they all probably have to do with parties, meaningless chit-chat, and other mental images. Those of us that work in PA/PR understand that personal and professional contacts are often mixed, and that maintaining and...