Developing an Organizational Narrative

Developing an organizational narrative is useful in several ways. The process of developing a narrative is useful because it can serve as a forcing mechanism to address all the variables of the organization’s strategy. It is an alternative way to get the organization to think about itself and make sure that the “deeds” of the organization are matching up with the “words” of the organization. The end result, an actual written narrative, can also be useful because it can serve...

Environmental Scanning for Effective Communication

The information environment is constantly changing and it requires the communication planner to continually reassess the strategic context of the organization he or she is working for. Detailed communication plans can take weeks and perhaps months to develop, but what may have been a viable communication plan several weeks ago could quickly become outdated based on a change in the strategic context. For this reason, having a good understanding of the strategic context is essential in developing relevant and effective...

The Emergent Strategy

Henry Mintzberg’s 1994 book The Rise and Fall of Strategic Planning is well worth a read if you have never read it. It is probably the most influential work published by a Canadian academic who has a long history of contributions to organizational theory. One of the reasons it is so good is that it is filled with a wealth of information, and after reading it, everyone seems to come away with different lessons learned. The more times you read it,...