Competitors Keyword

The 4 Best Tools For Tracking Your Competitors Keywords

There are many reasons why you might want to know what your competition is doing, and one of the most important is that it can help you figure out what keywords they rank for.

The problem with this though is that not every tool will give you the information you need.

These are four tools that are considered to be the best at tracking your competitor’s keywords.


1. BuzzSumo

buzz sumo keywords

BuzzSumo is an absolute must for any blogger who wants to get into the competitive keyword research game.

The BuzzSumo Ranker tool allows you to see your competition and rank them by how many shares, likes, or comments they have in addition to their domain authority.

It also has a handy link checker which will tell you what other links are pointing at one particular

With BuzzSumo, you enter a competitor’s domain to find their most shared content.

Then, you can analyze what works for them by filtering according to network, formats, and authors.

It allows you to receive detailed performance reports of your competitors to show you what is working, the average shares by the network, content format, length, and publication date.


2. Ahrefs

Ahrefs is another great tool for helping you find your competitors’ keywords.

The main difference between Ahrefs and BuzzSumo is that it also tracks the links, backlinks, and anchor texts of your competition which can be really useful if you want to know what type of content they’re trying to rank in search engines.

Keywords Explorer is one of the most powerful keyword research tools on the market, and it has been developed by experts at Ahrefs.

It has extensive data that is invaluable for advertisers and SEOs alike.

One of the coolest features takes a slightly different approach to keyword research that is gaining in popularity, known as “Top Pages”.

This feature allows users to identify dozens or even hundreds of relevant keywords by focusing on the topic of a page or article, rather than a keyword.


3. SEM Rush 

semrush_keywords

SEMRush is a really good tool for tracking not only your competition keywords but also their backlinks, rankings, and domain authority.

The main reason that SEMRush is so great at finding what you’re looking for though, is because it has a keyword difficulty score which tells you how hard or easy it would be to rank on the first page of Google with that particular

It has an extensive list of keyword research tools that can help you identify competitor keywords quickly and effortlessly.

You can search by keyword or URL, filter results by geographical area or country, specify different match types for PPC keywords, and examine domain analytics data for entire sites.


4. SpyFu

spyfu-keywords

Finally, SpyFu helps you find keyword research.

It has some differences from other tools we have discussed, including a larger focus on competitive intelligence instead of PPC-related tasks.

If you search for a company on an SEO listing website, you can find all the keywords they ranked in the top 50 results.

Use these keywords as research material to design and launch your SEO strategy to challenge your competitors on every piece of territory.

One of the most beneficial aspects of any spy tool you use for digital marketing is its ability to give insight into your competitors’ keyword strategies.

The way it does this is by telling you how much a particular keyword has been worth to them in terms of ads and using their own advertising data to create comparisons for yourself.

Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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