The Advantages of the Inbound Website

An Inbound Website is a website that generates leads and sales through the use of content marketing.

This type of site focuses on providing valuable information to potential customers, so they want to take action by contacting you.

While the Inbound Website does require is an investment in time for producing content, but it can be extremely valuable and has some great advantages over the long run.

Educate and Engage

Engaging content provides useful information to potential customers and makes it easier for them to find the information that interests them most.

The content on an inbound website should provide a wealth of information to educate them before so that they can decide to take the next step in your sales process.

This helps the customer because it allows them to receive more information before making a decision.

It helps you because it reduces the amount of time that a representative would have to spend educating a customer since most of it can be done on the site.

Since visitors have already engaged with your content, they tend to need less assistance from customer service reps when making purchases or signing up for services based on their own research while on the site.

This can reduce costs since there are fewer tickets coming through email and phone lines.

Effective Marketing Tool

When done correctly, an Inbound Website will serve as a valuable marketing tool for creating leads through blog posts, case studies, and videos which all help build credibility among new prospects who visit your website.

It also helps develop customer loyalty by educating current customers about products and services that would be beneficial for their business needs over time while providing value based on what’s important to them.

All of this activity can help generate organic leads.

Organic leads are generated by using your site’s content to attract prospects and then converting them into qualified leads without spending money on advertising.

This can lower marketing costs and increase conversion rates as traditional, outbound marketing methods.

Attract Qualified Leads

You’ll get more qualified leads because readers who find your content through social media or other channels will be looking for the information that interests them most.

Your content will be centered around things that interest the customer such as new services or products instead of selling them something they don’t care about.

You can convert more visitors into customers through automated conversion forms on your website that can do much of the conversion work for you.

The result of this is a potential customer that is better informed, has determined that your solution is the correct one for his or her problem, and is then a more qualified lead

Tracking and Assessments

Tracking is important because it helps you know what parts of your site are leading customers to take action so that you can improve them even more.

By tracking viewer’s behavior across your website, you can gain valuable information on how best to adapt your content and sales funnel.

You can use a tool such as Google Analytics so that you know how many people are clicking and what drives them there.

If you create a newsletter, you can also set up conversion tracking to see how many people purchase or sign up for a newsletter.

You can track your conversions when they come from inbound traffic since it is not embedded with traditional advertising messages.

All of these ways to track conversations allow you to be able to calculate the return on investment of your inbound website and compare it with traditional advertising channels.

Good Investment

An inbound website can be cost-effective and can reduce costs that are spent on traditional advertising methods such as TV commercials, print ads, etc.

Your content gets shared organically through social media channels which means that every piece of content pays off in some form (even if it’s not generated by you).

These advantages make an Inbound Website a worthwhile investment in time and effort as they can generate a substantial ROI (Return On Investment) over the long term.

 


This post may contain affiliate links. Click here for my disclaimer.

Mike Nicholson

I've spent my career working in a variety of Strategic Communications, Public Relations, Public Affairs, Information Operations, and Executive Outreach positions. With a history of planning, preparing, executing, and assessing communication strategies in the U.S. and abroad, I use this site to write, think and share lessons learned on organizational communications.

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